Ripple and Armin van Buuren’s Armada Music to Launch an Album in the Metaverse
The blockchain company Ripple joined forces with the music integration platform Styngr and the record label Armada Music to release an exclusive album in Maladroids (a video game built on the XRP Ledger).
It is worth noting that Armada Music is one of the leading entities in its field, while the renowned DJs – Armin van Buuren, Maykel Piron, and David Lewis – are its three Co-Founders.
Ripple’s New Project
According to a recent press release, the collaboration will aim to launch a music album in the play-to-earn game Maladroids. Developed by Ripple’s modular ecosystem onXRP, the game will allow players to compete with each other and earn XRP tokens as rewards.
The album will add to the participants’ excitement of Maladroids’ release. The music integration entity Stingr and the record label Armada Music vowed to bring two major EDM artists – Tom Staar and Kryder – who will perform new tracks each month across the first 180 days of the game’s launch.
In addition, the upcoming feature plans to introduce audio emotes and audio NFTs to users. Speaking on the initiative was Styngr’s Co-Founder Alex Tarrand:
“Seamlessly launching an entire album through a game is a groundbreaking opportunity. We are thrilled to be collaborating with record labels like Armada Music to bring brand new tracks from some of EDM’s top artists to blockchain gaming that leverages the best-in-class capabilities of the XRP Ledger. To do all this in a game as fun and competitive as Maladroids is truly something special.”
Kaj Leroy – top executive of onXRP – predicted that the album will be a “fantastic experience” for gamers. Those will get the chance to compete with each other and “discover great new music” from popular musicians, he added.
NFTs and Music
Earlier this year, two of the most famous dance music festival introduced non-fungible tokens (NFTs) to fans.
After postponing its events in 2020 and 2021 due to the COVID-19 pandemic, the multi-day music and arts festival held in California – Coachella – returned this April and granted visitors more opportunities than usual. The Solana-built digital collectibles – “Coachella Keys Collection,” “Sights and Sounds Collection,” and “Desert Reflections Collection” – were some of those features.
Arguably the world’s largest music festival – Tomorrowland – also interacted with the Metaverse space. Several months ago, it teamed up with crypto exchange FTX to bring Web 3 and NFT experiences to its fans during the iconic concert in Belgium this summer and the one in the French Alps, which will occur in March 2023.
Back then, Sam Bankman-Fried – CEO and Founder of FTX – said it is “exciting” to see a collaboration between the crypto world and the music industry. He further argued that Tomorrowland’s initiatives will give attendees a “fun and interactive way to gain access to exclusive events.”
Featured Image Courtesy of Sherpa Land
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